Botanicals + functional mushrooms

Ingredient library

Know what you choose.

Explore the botanicals, mushrooms, and ingredient-led formulas that make up the HEFT collection.

The HEFT standard

Every ingredient story stays product-specific.

A strong product experience begins with clear identity, legible information, and claims that stay within their evidence.

Explore quality

Formula identity

Product information stays attached to the specific formula it describes.

Readable details

Ingredients, directions, cautions and required language belong where shoppers can find them.

Product-specific evidence

Quality and benefit statements are used only within the scope their records support.

Current information

Product media and commerce details are drawn from the current product record.

Apothecary notes

Keep the counter close.

New formulas, ingredient notes, and HEFT updates—sent with intention.

Product news and botanical education. Unsubscribe anytime.